I wonder how many Fight Clubs there are, and how many Fight Club members. Many more than you think, far fewer than you know. So hard to tell, with the first rule being what it is. And woe to those that try to break the first rule. It just doesn’t work. Like a curse one is unable to talk about, like the secret hidden in plain sight with everyone turning a blind eye, like the Matrix, all encompassing to all your senses, like a rootkit implemented using a virtual machine hypervisor…

We are the Borg. Resistance is futile. You will be assimilated.